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8 Ways Brands Are Benefiting from Social Listening
Recent consumer and business marketing surveys have provided some serious stats that show customer-centric organizations may want to consider putting down their marketing megaphones and putting their...
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The Business of Being Social [INFOGRAPHIC]
Social media and the customer (and potential customer) data it provides is allowing forward-thinking businesses and organizations to excel in customer engagement and service. Early adopters are seeing...
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5 Tips for Delivering Customer Service in 140 Characters or Less
Providing customer service in 140 characters or less; that’s a challenge a growing number of companies are facing. A Maritz Research survey of approximately 1,300 Twitter users showed that 71% of...
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IBM Study: Social Media Will Become the #2 Customer Interaction Method in the...
A new IBM study of approximately 1,700 chief executive officers representing 64 countries and 18 industries shows that in the coming years, CEOs plan to shift from using email and phone as primary...
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SoMoLo: A Profile of Today’s Connected Customer [INFOGRAPHIC]
Two of the most disruptive technologies in the last decade have combined to create a customer experience challenge – or opportunity – depending on how you look at it and how prepared your brand is. The...
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Are Your Customers Telling You Thanks for Nothing?
You know that awkward moment when you reach out to shake someone’s hand, and for whatever reason, they don’t extend theirs in return? It’s something you think about long after the moment, and the next...
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Who Holds the Keys to Your Brand Reputation on Social Media?
Halloween is just around the corner, but some big brands have already had some scares this month due to social media administrators posting personal tweets on brand accounts. In October, both...
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Social Customers’ Great Expectations: 83% Want a Response Within a Day
Ready or not, customers are moving to social media, either because they’ve had trouble contacting you on other channels, because they like the convenience, or because they want their voices to be...
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Boston and the Continued Case for Social Media Monitoring and Response
It’s been a week since the Boston Marathon bombings, and the analysis of the event, its media coverage and emergency response and communications efforts are well underway. Much talk over the weekend...
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